With over 25 years of entrepreneurial experience, I’ve built, scaled, and sold businesses across various industries, from digital agencies and e-learning ventures to innovative logistics and hospitality B2B platforms. As a fractional executive, I bring seasoned expertise in guiding businesses towards strategic growth, product management and development, and operational excellence. I look forward to collaborating with you to drive your business forward, achieve product excellence and have a bit of fun along the way.

Services

Fractional CEO

• Strategy Leadership
• Business Development
• Team Building
• Crisis Management
• Operational Strategy

Fractional CPO

• Product Strategy
• Product Development
• Competitor and Market Analysis
• User Experience (UX) Design
• Cross-functional Collaboration

Fractional Focus

  • Why Go Fractional

    WHY GO FRACTIONAL?

    To get cost-effective, flexible expertise, strategic leadership, specialised skills, and immediate impact without the full-time commitment.

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  • Minimal Viable Product MVP

    To MVP or Not MVP?

    The MVP is key for startups to test ideas efficiently. They prevent wasted resources and support data-driven decisions. Balance of UX, utility, and quality is essential for success.

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Building businesses & technology

Experienced Founder, CEO & CPO

Large Enterprise Clients

Experience with selling to, managing and building technology for some of the largest brands in Australia

Strategic services

Fractional executive

Ongoing support on a weekly or bi-weekly basis. Monitor strategic progress and product development, refine strategies, and enhance operational processes.

Advisory board

Monthly meetings to collaborate on high-level strategic initiatives focusing on growth, geographic expansion, or product diversification.

Business audit

Engage intensively for 2-3 days a week over 4 weeks. Review and recommend improvements in business & product strategy, product management & solution development, and operational efficiency.

What other people say:

  • Will Noble

    Steve leads from the front with remarkable people skills, is a prolifically talented CEO, possesses a natural intuition for techology, and has ample runs on the board to be a trusted advisor to any tech business.

    Will Noble | Agri Data

  • Steve is an entrepreneur who challenges all people, both his team and his clients, to think of out-of-the-box solutions and commit to superior results.

    Jacquiline Harvey | Audi AG

  • Patrick Llewellyn

    I had the pleasure of working and observing Steve's leadership and management style, whilst facilitating the sale of his business. Over that period and subsequent years I have come to regard Steve as the prototype successful digital entrepreneur / CEO.

    Patrick Llewellyn | Vista Print

  • Desmond Ang

    Steve is a visionary with bouquets (French for buckets) of belief, tenacity, and guts. He is gregarious, passionate and creative. This is Steve Fanale. Try it. You'll like it

    Desmond Ang | Adobe

  • Mark Wells

    I have known and worked with Steve for over 20 years now. He is a person of great integrity and honesty and I would not hesitate to recommend working with him.

    Mark Wells | Chair, director, advisor and investor

Experience customised to suit your business

Tap into over 25 years of experience running businesses, developing technology, building qualified teams and taking businesses from idea to exit.

Connect…

Reach out to start a conversation or book a discovery call to discuss how we can collaborate to help grow your business.