WHY GO FRACTIONAL?

The “Gig worker” tag is generally associated with jobs like home delivery, cab driving, trades, etc. But look out Uber drivers: The Fractional executive is moving into your lane. Having run a gig platform business for the past decade, I see why people enjoy and are attracted to gig work: flexibility, control, independence, and, in some cases, the dollars. However, executives in the past tended to gravitate to either running their own businesses or working full-time in senior positions to advance their careers, but this has all changed with the emergence of the fractional executive.