To MVP or Not MVP?

The concept of a Minimum Viable Product (MVP) is essential for startups, as it allows them to test ideas quickly and efficiently. Popularised by Eric Ries in “The Lean Startup,” MVPs help businesses avoid wasting resources on unwanted features and make data-driven decisions. Drive Yello’s success story highlights the importance of MVPs, showcasing various iterations of the Yello platform. Each MVP was tested, validated, and adapted based on market feedback, proving the approach’s effectiveness. However, there are pitfalls to be aware of when testing MVPs. Ensuring a balance of UX, utility, and quality is crucial for an MVP’s success.